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Arsenal sign deal with beer brand who ‘promote dog meat as accompanying snack’

Arsenal have put pen to paper on a deal with Cambodian beer company Ganzberg – who allegedly promote dog meat as the perfect snack to have with their beverage.

The Gunners signed a three-year contact with Ganzberg in 2019, with the company set to use their branding across billboards, digital advertising and cans.

When it was announced last year, Ganzberg said: “This is a great partnership because of our shared values.”

However, the deal has come under serious criticism from animal rights groups such as Four Paws, who claim the company’s street billboards feature meals made of dog meat.

A Four Paws spokesperson told the Independent: “We have raised our concerns with the club, and while they share our disgust at the trade, they have not cut ties with the brand, which is widely accepted as the best accompaniment to dog meat.”

Arsenal are being urged to reconsider their ties with Ganzberg, with Four Paws adding: “We hope that this has been an oversight and that this isn’t a trade that Arsenal Football Club is outwardly supporting.”

The Independent claim Arsenal are strongly denying having any association with the dog-meat trade, having been given assurances by Ganzberg that they are not complicit in any promotion of it.

A spokesman for the north London club is quoted as saying: “We have been in regular contact with Four Paws and Ganzberg on this serious issue.

“Ganzberg have assured us they do not endorse the consumption of dog meat and they are working hard to remove any independent advertising that does promote this.

“Since we were first made aware of this issue, Ganzberg have removed over 800 independent lightboxes and implemented stricter advertising regulations on independent restaurants.

“We welcome Four Paws’ continued support in helping Ganzberg to identify these independent lightboxes so that they can be removed as a matter of urgency.”

Despite their insistence, though, Four Paws remain adamant that nothing has been done to stop Ganzberg’s promotion of dog meat.

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The group added: ”In April we were assured by both Arsenal and Ganzberg that they did know about the close connections between the beer and the consumption of dog meat and that they would remove any advertising in which this was conveyed. But last week we have seen evidence of not only the posters continuing to be displayed, but of new ones being erected.

“We cannot stand by and allow for these two brands to be seen to support a trade which involves unacceptable levels of cruelty and suffering.”

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